Food-history social app
TomatooSocial
A social profile built from what you eat.
Logo shown is a SundayTech concept design, not yet a published app-store asset.
What it is
TomatooSocial is a social layer on top of your food history: with your permission it builds a shareable profile from the food you have ordered, so people can see and swap what they actually eat.
- Profile built from your own food-order history
- Shareable and social
- Designed for India's food-delivery habits
Who it is for
Food lovers in India who order often and like to compare notes.
How it earns
To be decided.
Category
Food-history social app
The thesis (concept stage)
Why this category, and why we are not first
This page describes the concept and the market, not a launch plan. Food is one of the most social habits in consumer apps. Beli went from 13M reviews in 2023 to 30M in 2024 and now reports more than 120M ratings, so the behaviour is proven in restaurants. India's food-delivery giants hold the richest order history in the country but offer no social layer: Zomato had about 2.09 crore monthly food-delivery customers and Swiggy 1.51 crore in FY25. A profile built from what people really order, rather than what they remember to log, is the differentiated angle. We would enter behind Beli and the delivery apps and aim to lead the India food-social niche.
Benchmarks
The numbers behind the space
Market size
Sector size: no reliable estimate yet
We looked for a credible, citable sector-size figure for this category and did not find one, so we are not showing one. The competitor figures below are company metrics, not a sector estimate.
Competitor growth signals
Company-reported figures (revenue, users or reviews, as labelled). They show how a leading competitor is growing. They are not the size or growth of the whole sector.
Reviews logged on Beli (millions)
Source: Food Network (Aug 2025)
Access to anyone's order history would depend on the user's explicit consent and on each platform's rules; that is a product and compliance question we have not resolved, which is part of why this is still a concept.
Competitors
Who is in the space and what they earn
| Company | What it is | Scale (as published) | Source |
|---|---|---|---|
| Beli | Personal restaurant ranking with friends | 120M+ ratings, 2M establishments (Aug 2026) | Boston Globe (Aug 2026) |
| Yelp | Local reviews and advertising | $1.46B net revenue, 2025 | Yelp 2025 results |
| Zomato (Eternal) | Food delivery, dining out | INR 74,715 Cr FY25 B2C gross order value | Eternal (Zomato) company overview, May 2025 |
| Swiggy | Food delivery and quick commerce | 19.8M average monthly transacting users, Q4 FY25 | Swiggy Q4 FY25 shareholder letter |
Figures marked estimate come from third-party app trackers and are approximate. "No verified figure" means we looked and found no reliable public number, so we show none.
Where in the world
Where the downloads are
We aim to launch worldwide. Download volume is the best country-level data that is public across every category, so here are the ten biggest app markets and how each moved last year.
Source: AppTweak, App downloads by country (Dec 2025). Both stores, Nov 2024 to Nov 2025, all app categories.
For TomatooSocial
India first: the delivery volumes above are India figures. The US, Beli's home market, is the benchmark for the social behaviour.
The $100 million ambition
What a $100 million a year TomatooSocial would take
A scenario, not a forecast and not expected revenue. $100 million a year in revenue in three years is the ambition we are building toward. This is the arithmetic of it: how many paying subscribers that takes at three illustrative prices. TomatooSocial has no such traction today and nothing here is a promise.
Illustrative price points chosen for the maths. They are not TomatooSocial's pricing. The numbers here are a scenario, not results.
Sources
- Food Network (Aug 2025)
- Boston Globe (Aug 2026)
- Eternal (Zomato) company overview, May 2025
- INDmoney, Swiggy vs Zomato FY25
- Yelp 2025 results
- Swiggy Q4 FY25 shareholder letter
- AppTweak, App downloads by country (Dec 2025)
Checked October 2026. Market-research publishers often disagree with each other, so where two estimates exist we show both.